InfoCrank gets a global price reductionPassing future savings of mass production and ownership of technology directly onto the customer, Verve announces price reductions across the board for InfoCrank. Some currencies receive up to 20% price reduction for InfoCrank bundle, including Praxis Chainrings and Bottom Brackets.
ONE Pro Cycling to ride InfoCrankVerve signs a two year deal with ONE Pro Cycling to train and ride with InfoCrank power meters. OPC are a UK based Pro-Continental team, hoping to make it to the World Tour.
5 year Partnership with British CyclingVerve signs a five year development partnership with British Cycling, and takes on its first Distributor, Moore Large in the UK, to take InfoCrank to the next level.
Verve acquires technology partnerVerve acquires Breakaway Innovations to form a stronger alliance and partnership, begins to develop magnet-less power meter option and torque analysis software.
MyPower campaignVerve is Official Power Meter Supplier of Haute Route, and hosts a ground breaking campaign “MyPower” which allows 30 riders to trial InfoCrank at no cost for month before and during event, provides support, webinars, and data analysis. Almost all MyPower riders choose to keep InfoCranks after trying conditions prove reliability and accuracy.
English Institute of Sport test InfoCrankAfter months of testing InfoCrank in the worst weather condition, EIS reports back that InfoCrank “did not miss a beat”.
Women’s Pro Team rides InfoCrankVerve is proud to sponsor TIBCO-SVB Women’s Pro Cycling Team.
InfoCrank hits four major markets
Verve distributes to four distribution hubs globally, and takes InfoCrank to market with Affiliates, Marketers and Dealers. Verve supports shipping from North America, United Kingdom, Australia and Hong Kong.
English Institute of Sport tests InfoCrankEnglish Institute of Sport begins on-road testing of InfoCrank after understanding the sound technology and design behind InfoCrank.
First happy customer receives InfoCrank
First Verve InfoCrank delivered to happy customer. One year later, our customer wrote back to thank Verve for a completely fault-free device. InfoCrank production continues to ramp up.
InfoCrank introduced to the market
Pre-production units on show at Sea Otter, and InfoCrank continues to be tested with teams and individuals in Australia and Europe.
Testing begins for Verve InfoCrank, and production slowly ramps up.
In-house engineering expertise
Richard McAinsh, formerly 3T and Ferrari, joins Verve team to design crankset and take InfoCrank to market.
Verve brand established to build Marketing and Distribution company for InfoCrank using second generation internal module. Early stage development of the crankset surrounding the housing begins.
Second stage module development
New design sees InfoCrank power meter to sit inside cranks for waterproofing, reliability, accuracy, and mass production. This eradicates the need for InfoCrank to be a "stick-on" to a crank, which through significant testing proved to be too troublesome. New module design instead requires precision machining of an alloy crankset for optimum results and the highest possible levels of accuracy and water proofing.
Australian Institute of Sport
Existing cranks instrumented for AIS to test power meter accuracy. Achieved high accuracy and no drift, so prototype was used to calibrate dynamic calibration rig.
Early prototypes tested
Truvativ and RaceFace cranks used for InfoCrank power meters, prototypes tested and sold locally to collect rider feedback. Water ingress issues persisted due to adhering power module onto the back of a current crankset.
First stage development
Engineering firm starts development on a bicycle power meter. The main task was to solve current product issues - battery life, temperature reliability and data drift, left and right measurement. Non-negotiable's were highest level of accuracy and usability.